How to Get a Fantastic Copywriter
If you want to use the internet to generate an income, you'll need a website. If you want that site to help you be profitable, it needs to be extremely well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to compose the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are effective. Some of them are insanely incredibly talented. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. These are some ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they tell you that they'll be able to help you with the one you are building? Pay close attention to the copy on the writer's site. If there are several grammar errors and typos, this is a bad sign.
How well do you react to the copy on the copywriter's site? This goes beyond the simple noticing of grammar mistakes. Does the website copy trigger an my blog emotional response as you read it? Does it help you like the copywriter? Does the web copy make you want to follow up and learn more about the writer? Does the website copy make you want to jump to hire them right away? Does it make you feel like you have website link to get out of there? Does the website copy cause you to feel mad? These are all vital reactions and you should heed to them.
Perform a little more inquiry on the writer. Look for reviews for the writer on unbiased web sites and online discussion boards. It's extremely likely that the only reviews you will come across on the writer's website are going to be positive. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews and testimonials deserve special attention. You should also ask the writer for a couple of references. Be sure that you follow up and really get ahold of those references and ask for an honest opinion from them.
It is essential to actually browse through any samples supplied to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially important if the copywriter is claiming to be an expert in a field. When the writing looks like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.