How to Determine if Your Copywriter is Worth It
If you want to use the internet to generate an income, you'll need a web site. That site has to be well written, particularly if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's smart to hire someone who is well-qualified to write the text for your website. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, however, not every copywriter is as good as the next copywriter. Some of these copywriters have great talent. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be simple. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are building? Pay attention to the copy used on this web site also. If there are many mistakes, this is not a good sign.
How well do you react to click for more the copy on the copywriter's site? This is more involved than just noting grammar mistakes. Does the web copy move you to experience any kind of emotional reaction? Does it make you warm up to the copywriter? Does the web copy make you want to follow up and find out more about them? Does it make you feel like you have to hire the writer straightaway? Does it make you feel like you must get out of there? Does the copy push you to be angry? These are all crucial reactions and you need to listen to them.
Perform a bit more inquiry on the copywriter. Look for reviews for the writer on unbiased web sites and online discussion boards. It is likely that the only reviews on the copywriter's website are going to be good ones. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your extra attention. You should also request the copywriter to provide you one or two references. Be sure that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is vital to actually read any samples given to you by the writer. Ask for more samples than are displayed on the writer's web site. This is especially crucial if the copywriter claims he or she is an expert in a subject. When the writing looks like it was copied from Wikipedia or is particularly vague, you better find another copywriter.
There are many different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the person for information pertaining to his/her reputation and character.